HARD Knows How to Pre Party


Only days after they produced Dog Blood’s first performance in Detroit, HARD Events threw an amazing show in Fort Lauderdale: the Holy Ship Pre-Party. People from all over the country and the world flocked to Revolution Live to start their voyage off not by sea, but on land.

Photo from HARD Events

The pre-party was open to the general public, but for some reason, you weren’t able to buy tickets online unless you had the promo code that was only sent to the people attending Holy Ship. Compared to last years event, this year was extremely organized. By 10 p.m., the dance floor was already packed with people ready to rage.

And rage they did. I missed The Knocks because if I had shown up that early, who knows if I would’ve made it through the night. The lineup was played out of order. Jack Beats, one of the headliners, went on after 12th Planet and Alvin Risk, an up-and-comer, went on right before A-Trak — a weird switch that differed from what had been posted on Facebook just hours earlier.

I was able to see most of 12th Planet. While I expected a very dubstep-oriented set from him, he surprised everyone by dropping some really good electro and trap. It was a nice diversion from my expectations, but he still played some very heavy dubstep and mainstream stuff, like the Knife Party remix of “Save The World” by Swedish House Mafia.

With such heavy music, comes heavy dancers. A mosh pit formed and took up about a quarter of the dance floor. Boys threw punches that purposefully missed their opponents face as girls looked on in amazement and took a step back to be sure to not get involved.

One of the guys from Jack Beats came onto the stage and started setting up. He played a strong set from the beginning to the end. It was completely different than when I had seen both of them Halloween weekend at Grand Central in Miami. Being able to create a new and different set with every show you play is a trait that every artist should possess. Jack Beat’s sound is one that is recognizable to any electronic music lover and their live remixes are intricate and thought out. Although performing solo, he knew exactly when to bring in that signature Jack Beats sound at exactly the right moments. Throughout his set, he touched on almost every genre, not leaving anything out. Everything from their own original productions to dubstep to house to techno to trap was played and you could tell the crowd was pleased.

Alvin Risk was next. While I’m not the biggest fan, I do think that he is a talented musician and that’s one thing electronic music needs more of. In my opinion, half of his set was really good, but the other half was full of generic material and obvious drops. Every time I have seen Alvin Risk DJ, he has played his remix of “We Are Young” by Fun. The crowd seemed to be enjoying the music though and the atmosphere was hot and fun.

Finally. The moment I had been waiting for. A-Trak is one of my all-time favorite performers and I was excited to see what he had in store. His sets are energetic and raunchy with a heavy underground twist on a pop-culture-driven style. This set was a little different, although he did feature his trap rework of “Heads Will Roll” (A-Trak Remix) by the Yeah Yeah Yeahs. He played some trap, some electro and some rap off of the new Fool’s Gold compilation Loosies. With incomparable scratching skills and versatile song selections, A-Trak never fails to amaze me with how much work he actually puts into his sets. He has proven that he is not one of the so-called ‘button pushers” of electronic music.

While a lot of the attendees of the pre-party were going to embark on the trip of a lifetime the next day and there was no way that this pre-game would compare to the following three days, I love how Hard gives everyone the chance to join in on the fun. I met people from Texas, France and New Zealand. Last year’s pre-party was a ton of fun, but this year was an all-out rager. Hopefully, I’ll be on the boat next year.

via Bionic Beatlab


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