Hello world!


This blog is here for a purpose. Not only am I making this blog for a class grade, but it means something bigger than that. It is a testimony to the fact that media, whatever outlet it may be, is primarily online now. I’ve been told that in order to succeed in the world of journalism, I must have my own personal and professional website, blog, Twitter, Facebook, etc, etc. But why? How does this relate to getting people information in a timely and accurately fashion? It means everything. Not only do news corporations get more hits on their websites than readers or viewers, but almost everybody gets their information online, whether it be from a reputable news source or a no-name blog. Perception is now what people judge you on. If you look reputable, maybe people will think you are reputable, no questions asked. “Throughout this class, I want you to think about how you are being perceived,” said Steve Johnson in class today.

In my opinion, to make it in the journalism world, you not only need professional websites, but you need a look that will catch people’s eyes and mesmerize them to stay on your page and read more. This is where the world of visual journalism comes into play. Creating a brand for ones self has proven effective when it comes to getting your name out there and that is the underlying motive of this blog.

The brand that I will create throughout this semester (and furthermore) will serve to give me the chance to stand out from others in the media world. Yes, this is a hard task, but isn’t that the point of this assignment? Prospective employers should be able to take one look at my business card and/or website and totally be amazed at how far a certain look or aesthetic can actually take a student. And, they should want to ask me, “How did someone this young learn to brand themselves this well?” My polite response will be, “Steve Johnson’s Visual Journalism class.”

My brand is going to primarily be used to promote myself. It will be used to showcase my writing, photos I take on the side and interesting stories and writing I find elsewhere. Since, I am mostly involved in writing about music, I want the main page of this blog to be focused on music, particularly events, past and future. To branch out my focus to things other than music, I also want to include different sections on my blog. I plan on making a specialized logo for each different section that pertains to that category. For example, I would like to create a sections on art, environment, culture and entertainment.

So, how does branding make someone a better journalist? Well, as we discussed in class, the psychology behind semiotics is apart of everyday life. We look at and interpret signs everywhere. So if I’m going to be advertising myself as an employable, young lady, shouldn’t I have some sort of sign or system that identifies who I am? As hard as branding yourself is, it’s all about who you are and what makes you unique and communicating that to everyone who comes across your business card or website.

As I conclude, it is important to remember why anyone makes a brand. To become recognizable. To get your name out. To get a job after graduation.



DayGlow tour rescheduled, ticket refund deadline is today


This fall, the Alachua County Fairgrounds will see more paint than it ever has.

Dayglow, a traveling paint party, will stop in Gainesville Sept. 21 with dubstep duo Adventure Club.

The event originally was scheduled to take place Labor Day weekend but was moved due to a mandate by the Alachua County Sheriff’s Office for security reasons, according to a statement made on Facebook by event host The Dynasty Group.

The deadline for refund requests for all tickets is today.

Tickets purchased online for the original Dayglow date will be accepted at the event. Hard-copy tickets may be exchanged at the original point of purchase.

Original headliner Porter Robinson will kick off his new tour with Zedd at The Vault Nightclub on Sept. 25.

Those who chose to exchange rather than refund their tickets will be given added perks from The Dytnasty Group, according to Facebook.

Original ticket owners will be granted free admission before 11 p.m. or reduced admission all night to The Dynasty Group’s foam party event, “Get Wet,” on Sept. 2 at The Valut Nightclub and Stereo.

Previous ticket holders will also be able to purchase tickets to Porter Robinson with Zedd before they go on sale to the public.

General admission tickets to Dayglow are $32. V.I.P. tickets are $65. Doors open at 9 p.m.




Interview: DJ Icey


DJ Icey, also known as Eddie Pappa, played a huge role in the 1990’s with the initial wave of modern electronic music. He was one of the first prominent DJs that Florida produced. As a driving force in the world of breakbeat, he knows good music when he hears it. For example, he was the person who got The Chemical Brothers to play their first show in the U.S. He also owns his own indie record label, Zone Records, based out of Orlando.

Tonight, held as a Electric Sun Festival pre-party, DJ Icey will be performing at Spannk and it is sure to be one rowdy night. He was nice enough to answer some questions for us via email. Take a look at what he had to say about the future of EDM and more.

Where in Florida are you from? Rock ‘n’ Roll seems to be a big part of your childhood. What did you listen to growing up ?


I was born in St Augustine, Fla., and lived in various cities in north and South Florida. Currently, I live in Orlando. I listened to all sorts of music. Any piece of vinyl I found, I played. My mom was into classic rock and 70’s R’n’B and pop. She was always singing, off key as well. I play guitar and that is how I work my way around the keyboard in the studio making music. I played in bands in high school and college, playing punk, metal, southern rock, etc.

Rolling Stone calls you “one of the original Florida DJs responsible for kick-starting the American progressive house and trance scene.” What doe this mean to you since you are known for playing breaks and bass music? 


Glad you asked! That quote was kind of taken out of context and put on Wikipedia. Rolling Stone did an EDM issue during the first dance explosion in the late 90’s and had mentioned the huge rave parties I threw at The Edge Nightclub in Orlando and Ft. Lauderdale. They were four times a year during the 90’s. We would do these 6,000 people shows and have international acts of different genres, who weren’t playing anywhere else in the U.S., flown over to play. It was a passionate underground scene at the time and 100% PLUR! That’s where that blurb came from; they were referencing the events I was throwing, the artists playing them and getting the U.S. exposure to bigger crowds.

In my opinion, vinyl is harder to master than CD turntables. What was the deciding factor in your switch to using only CD’s and what would you say was the hardest and easiest thing about the switch? What, in your opinion, are the pros and cons about artists who still practice and use vinyl today?


Well, I run my own indie label, Zone Records. We sold shitloads of vinyl. As long as I was selling vinyl, I played all vinyl and dub plates. The last distributor I had called me up and said they were going out of business. That day I switched to CDs. I now spin CDs and use a USB stick too. I don’t know any traveling DJs personally that play vinyl. Everything is CDs, Serato, Traktor and USB.


Coming from a DJ, producer and record label owner’s perspective, would you say that EDM going mainstream has helped or hurt the genre? You have obviously been in the game through big changes in electronic music. Where do you see the future of electronic, specifically breaks, in 10-20 years from now?


Yeah, it’s a bit odd for me sometimes. For example, seeing an ad for Avicii’s new clothing line at Macy’s when I was online yesterday. It’s just strange. Shit from the underground going to the overground, but it is what it is. EDM blew up, but music goes through it’s periods. No one knows where it will end up. The stuff I do is still more on the underground tip anyways. The blow up in commercial EDM really affects the ultra high-end 2% of the industry. Where is it all going? Don’t know and don’t care.

What new up and comers have you been keeping your eye on recently? Anyone with potential you care to share with us?


I don’t really keep an eye on anyone, per se. I do go on Soundcloud and find a lot of great tunes from producers and remixers of various genres and fame levels. I am always banging out shit in the studio any time I get to. Some peeps turning out some bottom-heavy-shit I am diggin right now: $uperGeniu$ outta Miami longside Hydralix, Meaux Green, YeahiLikeThat, Bassgator, Cobra Krames, Mafia Kiss to name a few.


DJ Icey will be playing in Gainesville, tonight, at Spannk alongside Raiu, Illterror and The Gingerbread Boys. The music will start at 9:30 p.m. and it’s an 18+ event, so everybody can party! This is the perfect way to kick-off your fall semester, so it would be in your best interest to not miss this show. Icey hasn’t been to Gainesville since 2010, but has been coming to our lovely town for about a decade. Get your asses out to downtown tonight and drink away your worries and stress from the first week of school.


via Bionic Beatlab

Countdown to CounterPoint: Paper Diamond


From time to time, an amazing artist pops up out of nowhere pumping out new and fresh beats. The sounds they produce leave you wondering how they do it and why you didn’t know about them before.  This is how it was when I discovered Paper Diamond. Along with a plethora of newbies and veterans in the electronic genre, Paper Diamond will be performing at the inaugural CounterPoint Music Festival this September 27-29th in Atlanta, Ga.

He says that “paper diamond” means turning something simple, like paper, into something completely different and complex, yet still retaining the initial simplicity. He translates this into music by taking ordinary sounds and turning them into complex riffs, beats and bass, layered and layered at just the right times. His real name is Alex Botwin and he is also known as Alex B. from The Pnuma Trio, an electronica, acid jazz band known for their forward-thinking and scene-setting music. While there isn’t much information about whether the group is still together or not, they are still on 1320 Records list of artist. According to an interview with Denver Westword, Botwin started making music at the prime age of 19. Determined to push the boundaries, this sort of confidence is a key in success:

“It’s also a lot easier for me to put out content and the music and videos we want to get out because there’s a clear path. I know what I want to do with the project and what kind of music I’m working on.” – Paper Diamond

In today’s ever-expanding world of electronic music, Paper Diamond has been able to create a distinct sound of his own. One of my biggest pet peeves is when artists use vocals in a way that doesn’t work with the beat or song. However, Paper Diamond seems to have mastered this with his extensive use of lyrics in his newer songs.

Accompanying this, Botwin is known for his exemplary beat-making skills. His previous musical background in hip-hop and electronica has overqualified him for the role he has now taken. The beats he produces, especially live, is a spectacular display of showmanship and talent. Paper Diamond says he creates dance and bass music, but the interesting thing is that he never lets the bass take over the dance or vice versa.

Paper Diamond not only produces and performs, but has his own store in Boulder, Elm & Oak, which functions as a record label, design shop and clothing line. This is where Paper Diamonds influence goes beyond just music. He uses this store to promote art, music and  skateboarding in the community because there is no real driving force promoting those scenes in Boulder.

Along with monthly art shows, Paper Diamond is involved with the community in other ways as well. “The Elm & Oak Academy is a series of lessons set to be held at the University of Colorado that aims to bring inspirational musicians and artists to Boulder,” the Paper Diamond website said. These lessons are free for CU students and are held about 2-3 times a semester. Botwin is pushing the community to become more creative while giving them a handful of resources.

Currently, Paper Diamond just released tour dates for his last 2012 tour. The Night Vision Tour will feature Eliot Lipp, The Knocks, Crizzly, Clicks&Whistles, Morri$ and others. Tickets are on sale now.

Paper Diamond’s amazing live shows draw some pretty big crowds, with sold out event after sold out event. Not to mention, he has been on tour with huge names ranging from Skrillex and Bassnectar to The M Machine and Two Fresh. The Pnuma Trio and Alex B. have been making music for some time now, but the pseudonym Paper Diamond has only been around for about two and a half years. Despite this, Paper Diamond has become a very common name brought up in the EDM industry. Don’t miss your chance to see him at CounterPoint Festival!